Tarte Big Ego Vegan Mascara Black…

Brand: tarte

Publisher: Tarte

Details: There's something about a new mascara launch that sparks hope in every makeup lover. Maybe this will be the one with the formula and brush that does exactly what I want it to do to my lashes, we think. And from the looks of Tarte's new Big Ego mascara, it's giving us a whole lotta hope not only for the impact it will make on our eyes, but also the impact it could make on a bigger scale. Big Ego is the perfect name for this new formula because it lets lashes be "full of themselves," so to speak. But it also touches on the concept of confidence — something that's especially important to Tarte founder and CEO Maureen Kelly. "It’s disheartening to see the low rate of confidence in young girls,” she said in a press release, explaining that this new mascara is serving as a launchpad for self-love through a special new campaign. “Nearly eight in 10 girls want to feel more confident, so we’re hosting the Big Ego Girls Leadership Summit to give them the tools to embrace their ‘big ego’ and grow into the leaders they’re meant to be.” Of course, the mascara itself is made for more than teens. It's for anyone who's been looking for a vegan formula that can be layered in multiple coats for serious oomph in both the length and volume departments without annoying flakes. Like other Tarte creations, it contains hydrating babassu to help lashes from drying out, and its sunflower seed wax promises to thicken lashes without getting clumpy.